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Harald "Bluetooth" Gormsson (c. 920 AD – c. 986 AD) was the King of Denmark from around 958 and King of Norway for a few years around 970. He was the father of his successor Sweyn Forkbeard (c. 960 – 1014) and is noted as the first Scandinavian monarch to officially accept Christianity. He leads the Danes in Civilization V.


Harald Bluetooth in game

Harald Bluetooth speaks modern Danish (with a Zealandian accent) instead of the Old Norse spoken in his time. On his diplomacy screen, he is standing on a Viking longship in the ocean. Instead of having the historically inaccurate horned helmet, Harald possesses a winged helmet that he wears during wartime and throws into the ocean when defeated.

Capital: Copenhagen

Unique Units: Berserker, Norwegian Ski Infantry

Unique Ability: Viking Fury

Voice Actor: Uncredited

AI Traits[]

Trait Amount
Competitiveness 3 (5-1)
Wonder Competitiveness 3 (5-1)
City-State Influence Competitiveness 5 (7-3)
Boldness 7 (9-5)
Diplobalance 4 (6-2)
Hate Warmongers 4 (6-2)
Willingness to Denounce 5 (7-3)
Willingness to Declare Friendship 5 (7-3)
Loyalty 7 (9-5)
Neediness 4 (6-2)
Forgiveness 5 (7-3)
Chattiness 4 (6-2)
Meanness 6 (8-4)
Offensive Unit Production 7 (9-5)
Defensive Unit Production 4 (6-2)
Defensive Building Production 5 (7-3)
Military Training Buildings Production 6 (8-4)
Recon Unit Production 5 (7-3)
Ranged Unit Production 4 (6-2)
Mobile Unit Production 5 (7-3)
Naval Unit Production 8 (10-6)
Naval Recon Unit Production 8 (10-6)
Air Unit Production 5 (7-3)
Naval Growth 8 (10-6)
Naval Tile Improvements 8 (10-6)
Water Connections 8 (10-6)
Expansion 6 (8-4)
Growth 5 (7-3)
Tile Improvements 5 (7-3)
Infrastructure (Roads) 4 (6-2)
Production Emphasis 5 (7-3)
Gold Emphasis 7 (9-5)
Science Emphasis 5 (7-3)
Culture Emphasis 5 (7-3)
Happiness Emphasis 5 (7-3)
Great People Emphasis 6 (8-4)
Wonder Emphasis 3 (5-1)
Religion Emphasis 5 (7-3)
Diplomacy Victory 5 (7-3)
Spaceship Victory 5 (7-3)
Nuke Production 5 (7-3)
Use of Nukes 5 (7-3)
Use of Espionage 5 (7-3)
Anti-Air Production 5 (7-3)
Air Carrier Production 6 (8-4)
Land Trade Route Emphasis 5 (7-3)
Sea Trade Route Emphasis 5 (7-3)
Archaeology Emphasis 5 (7-3)
Trade Origin Emphasis 5 (7-3)
Trade Destination Emphasis 5 (7-3)
Airlift Emphasis 5 (7-3)
Likeliness to Declare War 6 (8-4)
Likeliness to be Hostile 6 (8-4)
Likeliness to be Deceptive 4 (6-2)
Likeliness to be Guarded 5 (7-3)
Likeliness to be Afraid 3 (5-1)
Likeliness to be Friendly 5 (7-3)
Likeliness to be Neutral 5 (7-3)
Ignore City-States 6 (8-4)
Friendliness to City-States 4 (6-2)
Protection of City-States 4 (6-2)
Conquest of City-States 6 (8-4)
Bullying of City-States 7 (9-5)

Personality and Behavior[]

Harald Bluetooth will attempt a domination victory most of the time.

Harald is quite an aggressive leader and can wage frequent wars, especially against weaker neighbors. Players should stay on guard if they have Denmark as a neighbor.

Harald likes to develop a strong navy, and his water connections are, on many occasions, some of the best ones. Starting in the Modern Era, he is likely to have a massive submarine fleet.

Harald also likes to raise a large offensive army. Expect him to have many Berserkers in the Medieval Era.

Harald often demands tribute from city-states, and will sometimes attack them.

Harald is one of the leaders that is relatively difficult to befriend. However, if you do manage to befriend him and earn his trust, you will have one of the most loyal allies. Besides, he is very tolerant of fellow warmongers.

Civilopedia entry[]


Harald "Bluetooth" Gormsson was King of Denmark for nearly 30 years beginning in approximately 958 AD. During his reign, Bluetooth united the outlying tribes of Denmark and defended his people from the incursions of Norway and Germany, while overseeing the completion of vast construction projects that strengthened the defenses of his nation. Bluetooth is equally known for casting off the Norse pagan traditions of his forbearers, becoming a devout Christian who strove to peacefully convert the people of Denmark during his rule.

Early Life[]

Although the precise date of Bluetooth's birth is unknown, based on records of his accomplishments while serving as king, it's assumed he was born sometime around 920 AD. The son of King Gorm the Old and Queen Thyra Dannebod, Bluetooth was a born and raised Viking in the truest sense. Throughout his early years, Bluetooth and his brother Canute (also known as Knud) set sail to pillage and plunder, returning to their father with the spoils of war. It is believed that Canute, the first born and favored son of Gorm, was killed in England while raiding near Ireland. Canute's death left Bluetooth as the sole heir to the throne of Denmark. With the death of Gorm in 958 AD, Bluetooth took up the throne and proved to be a capable leader both on and off the battlefield.

Uniting Denmark[]

Shortly after the death of his father, Bluetooth consolidated his power and quickly moved on to unite the remaining discordant tribes of Denmark under one rule. Although his father Gorm is considered the first true King of Denmark, during his rule, the kingdom did not encompass the entire region, and independent tribes remained. Under Bluetooth, the entirety of Denmark, as well as parts of Norway and Sweden, fell under his rule. For a time, Bluetooth would even claim the title of King of Norway, although the extent of his authority there remains questionable. 

Construction Projects[]

Bluetooth commissioned a number of important construction projects throughout Denmark during his reign. In this time, "Runestones" were a common form of monument used to honor the dead and acknowledge their deeds, and Bluetooth saw fit to honor his parents in this way. Commissioning a second Jelling Stone - runestones found in the town of Jelling, Denmark - to memorialize his parents, Bluetooth created what is today considered the most well-known example of runic inscriptions in Denmark. Featuring an easily distinguished image of Christ on the cross, the Jelling Stone erected by Bluetooth is often referred to as the "Baptism Certificate of Denmark," signifying the end of the polytheistic traditions followed by much of the Danish population.

Aside from the Jelling Stones, Bluetooth was also responsible for the development of a series of six Viking ring fortresses, known as the "Trelleborg." After losing control of several outlying territories to various Germanic forces, Bluetooth ordered the construction of these forts in strategic locations across Denmark in response. Capable of housing up to 500 Danish warriors, these strongholds succeeded in warding off further losses and secured the interior of Denmark from future incursions.

Conversion to Christianity[]

Bluetooth's conversion to Christianity in approximately 960 AD is a point of contention among many modern historians, mainly due to variations in the story of how his conversion came to pass. The two most notable accounts of the event come to us from contemporary historians Widukind of Corvey and Adam of Bremen. Widukind wrote that Bluetooth was converted by a cleric known simply as "Poppa," who was either a guest of the court or a missionary who found his way to Denmark. Adam of Bremen (whose account was written some 100 years later) believed that Bluetooth had been converted forcibly by Otto I of Germany following a defeat in battle.

Regardless of how his conversion came to be, what we can say with certainty is that Harald became a devoted follower of Christianity, not only ensuring that Christian imagery was included on the Jelling Stone commemorating his parents, but also going so far as to remove his father's body from its traditional Viking burial mound and having it reburied under the church constructed by Bluetooth, where the Jelling Stones still stand today.

Judgement of History[]

King Harald Bluetooth is generally viewed today as a just and wise king, having ruled Denmark for 30 some-odd years. He maintained the sovereignty of his country against the influences of several neighboring empires (despite some setbacks) while at the same time shaping the culture of his people for centuries to come. In the end, Bluetooth's own son, Sweyn, would rebel against him, forcing him to flee Denmark. After Bluetooth's death in 986 AD, Sweyn Forkbeard would take the throne and shape a notable legacy of his own.


  • The origins of Harald's assumed name, Bluetooth, are still debated to this day. The most popular theory is that he may have had one or more dead teeth, which turned black. The other, that his affinity for eating blueberries caused his teeth to turn blue, is the stuff of internet lore.
  • Created by Swedish telecommunications firm Ericsson in 1994, the Bluetooth wireless standard was named after Harald Bluetooth. The Bluetooth logo designed by Ericsson is actually a combination of the runes Hagall and Bjarkan, forming the initials of Harald Bluetooth.
  • In Civilization V: Brave New World, if eliminated, he names the victor an honorary Jarl.


Harald mentions Norse gods in his dialogue, despite historically being the first Danish Christian king.

Codename Quote (English translation) Quote (Danish) Notes
Attacked 01 Ahh, you show the skills of a good Viking! Arh, du viser en god vikings evner!
Attacked 02 Too bad that I'll probably have to kill you. <laughs> Ærgerligt at jeg nok bliver nødt til at slå dig ihjel. <laughs>
Declares War Ahaharh, I tire of this pointless chatter. We settle our disputes on the field of battle, like true men! Ahaharh, jeg bliver træt af denne unyttige snak. Vi afgør vores uenigheder på slagmarken, som rigtige mænd!
Defeated 01 What is this treason?! Hvad er det for et forræderi?!
Defeated 02 Loki must have stood by you, for a common man alone could not have defeated me! Loke må have stået dig bi, for en almindelig mand alene kan ikke have besejret mig!
Hate Hello Oh, it's you. Åh, det er dig igen.
Hate Let's Hear It 01 What is it? Hva' er der?
Hate Let's Hear It 02 And? Og?
Hate Let's Hear It 03 Go on. Fortsæt.
Hate No 01 That is unacceptable. Det er uacceptabelt.
Hate No 02 No, you insipid man.
(lit. " foolish human.")
Nej, dit tåbelige menneske.
Hate Yes 01 Oh, very well. Årh, meget vel.
Hate Yes 02 I guess I have to. Det bliver jeg vel nødt til.
Intro 01 Ah, wonderful, a new challenger! Ah, vidunderligt, en ny udfordrer!
Intro 02 Harald Bluetooth bids you welcome to his lands/country! Harald Blåtand byder dig velkommen til sit land!
Neutral Hello Hail to you. Hil dig.
Neutral Let's Hear It 01 Let's hear it. Lad os høre det.
Neutral Let's Hear It 02 Go ahead. Værsgo.
Neutral Let's Hear It 03 I'm listening! Jeg lytter!
Neutral No 01 I must decline. Det må jeg afvise.
Neutral No 02 No. Nej.
Neutral No 03 Not today, I'm afraid. Ikke i dag, er jeg bange for.
Neutral Yes 01 Very well. Udmærket.
Neutral Yes 02 Of course, my friend! Selvfølgelig, min ven!
Neutral Yes 03 That's a deal! Det' en aftale!
Peaceful By the hammer of Thor, you have proven yourself a worthy opponent today. I congratulate you. Ved Thors hammer, du har vist dig som en værdig modstander i dag. Jeg lykønsker dig.
Request This is a fine deal! Even a simple beggar would agree! Det' en fin aftale! Selv en simpel tigger ville være enig!


Harald Bluetooth Loading Screen (Civ5).jpg

Honor and glory be yours, Harald Bluetooth Gormsson, mighty heir of King Gorm the Old and Thyra Dannebod. Not only were you victorious on the battlefield against the armies of Norway, you also completed massive construction projects across the land - numerous Ring Fortresses to protect the populace from invasion and internal strife. You successfully drove off waves of German settlers in 983 AD and sheltered your kingdom from unwanted foreign influence.

Stalwart Viking, the time for greatness is upon you once more. You are called to rise up and lead your people to renewed power and triumph! Will you make the world shudder once more at the very thought of your great armies of Northsmen? Will you let the Viking battle cry ring out across the crashing waves? Will you build a civilization to stand the test of time?


Civilization V Leaders [edit]
Ahmad al-Mansur BNW-only.pngAlexanderAshurbanipal BNW-only.pngAskiaAttila GodsKings5 clear.pngAugustus CaesarBismarckBoudicca GodsKings5 clear.pngCasimir III BNW-only.pngCatherineDarius IDido GodsKings5 clear.pngElizabethEnrico Dandolo BNW-only.pngGajah Mada BNW-only.pngGandhiGenghis Khan1Gustavus Adolphus GodsKings5 clear.pngHaile Selassie GodsKings5 clear.pngHarald Bluetooth1Harun al-RashidHiawathaIsabella1Kamehameha1Maria I BNW-only.pngMaria Theresa GodsKings5 clear.pngMontezumaNapoleonNebuchadnezzar II1Oda NobunagaPacal GodsKings5 clear.pngPachacuti1Pedro II BNW-only.pngPocatello BNW-only.pngRamesses IIRamkhamhaengSejong1Shaka BNW-only.pngSuleimanTheodora GodsKings5 clear.pngWashingtonWilliam GodsKings5 clear.pngWu Zetian
1 Requires a DLC

GodsKings5 clear.png Valid only in the Gods & Kings expansion pack.
BNW-only.png Valid only in the Brave New World expansion pack.