- "It has been said aforetime that he who knows both sides has nothing to fear in a hundred fights..."
- –Sun Tzu
- "If the enemy know not where he will be attacked, he must prepare in every quarter, and so be everywhere weak."
- –Sun Tzu
In the era of computers and social media everything matters more than the official narrative! When you can get a dozen different versions and interpretations of an event by several strokes on the keyboard, public opinion becomes something very difficult to control. Thus, nations are forced to develop alternatives to the old ideology-based types of propaganda which are much more direct and simple to understand.
Even ancient military theorists understood the importance of warping the enemy's sense prior to going to battle. From these ancient truisms have come increasingly sophisticated ways of influencing the attitudes of the enemy population to reduce war support within the enemy state. In the present day, this can include manipulating social media, creating and spreading counternarratives on the conflict, and providing alternate facts. Often these are disguised so as to appear as coming from within the target state, thus making opposition seem broader and more socially acceptable than it is in reality. This can have truly pernicious effects within the target state.