An Apostle with this promotion creates a Relic if it dies in Theological Combat. Apostles purchased by a civilization that is suzerain of Yerevan or has built Mont St. Michel will always receive the Martyr promotion. A Missionary will also receive this promotion if purchased in a city with a Prasat.
Every religion seems to have its (long) list of martyrs, those willing to suffer torture and death for their beliefs. Most of them – though not all – had profound effects on their faith, often engendering all sorts to follow their lead in dying for god or gods. Most of them – though not all – are considered “holy” only by those of their faith. After their death, all sorts of their belongings – sandals, nails, bones, cups, and other odd bits – are also considered holy. And all these relics get housed in temples, churches, and monasteries where the faithful can make pilgrimage to see them.